Solar Panels: Yes or No? + Your Friday Market Update

The following was taken from a Facebook Live market update on 6/3/22.


Roni:               

Hello friends. It's Friday. And I'm coming to you from the office here at Keller Williams. Just been a great week. Gosh, it's been a whirlwind of excitement in the real estate market. Lots of things that went under contract in the last four to six weeks. Listings that came on have been closing, so as a team we've been doing a phenomenal job of getting those contracts to closing. Want to bring to you a market update like I do every week, but here's a take two on my solar panels, do or don't. So last week I came to you with that information. The audio got a little bit messed up. That's what happens with live videos. But today I wanted to re-deliver that same message to you. So people ask me oftentimes, "Should I or should I not invest in solar panels?"

                        My suggestion is do not unless you're going to stay in that house for the next 15, 20, 25 plus years to reap all the rewards out of them. Recently we had a contract where we were representing the buyer's side and trying to get to contract on a property that has $75,000 financed over 20 years in solar panels. How many energy bills could you pay with $75,000? They get sold on the idea because they're told that you can get a $20,000 credit towards your taxes, which is true. You have to qualify for it and file for it, but that still leaves an exorbitant amount of money in expenses towards solar panels. So when asked, should you or shouldn't you, my answer is going to be, unless this is your lifetime residence, don't do it. Even when we go to sell the property, then the appraisal is not going to give you what you've expended. Your return on investment in a short time is not going to be there.

                        So I think of everything as an investment, everything as an investment, and I'm going to tell you from years of experience, dealing with solar panels, they have not proven to be a good investment for most people. Now, if you're going to live off grid, that's a completely different conversation, and one that is not applicable to this nature, but if it's just a dwelling that is grid based and you're wanting to convert it over to solar panels, let's have a conversation on investment and what your goals are for living in that house before you expense for that. There's a lot of complications with the loan. If you want to not pay those off at closing and turn that over to a buyer to refinance when you go to sell it, so many complications. Short answer, don't do it.

                        So let's talk about the market for a minute. So with all the flurry of activities, we're still falling short from our numbers back in 2021, which let's be quite honest, were unsustainable market conditions there for a while. As we came out of COVID in 2020, we hit a flurry of activity the latter six months in 2020, and pushed on through with that kind of activity through 2021. But when we talk about we're not to the same numbers, let's give some actual data to that. Let's give some real hard facts, because you're going to hear a plethora of different numbers and data across different portals for news, depending on where you listen to your news. So let's talk about real hard facts for a moment. In our market, that's all I'm talking about here, I'm not talking about national numbers. I have a lot of data for that too, and I'm happy to share that with you, but I'm just talking about our residential numbers here in the Charleston area.

                        Last year from January to April this time, and I don't have May number... So I don't have May numbers into this data yet. We will have that in the next couple of months, but these are numbers only from January through the end of April. Our MLS had just over 7,200 sales, and that was in 2021. In 2022 it's just over 6,500 sales. So we're about 10% off from last year's numbers. So in the big picture, big scale of things, that's not that big of a deal, but it's not based on the demand. The demand is absolutely still there. It's been based on the limited amount of inventory, how many people are willing to sell their properties and how many buyers are able to buy that. So that's where we've seen the market really shift up with multiple offer scenarios and a lot of buyers not being able to have the chance to secure the house that they want.

                        So 10% down in production this year, but let's talk about how the market has continued to climb in value. So even though we're 10% less in sales, we are up 15.6% in our sales volume. So the properties are continuing to elevate in value, even though our production numbers are down. So just some great hard facts for you to know. So people will say, "Is this a good deal?" If we're looking at specific property, is it a good deal? Well, does it meet your needs? Can you get financed or pay cash for it? Then it's a good deal. If we can negotiate to terms that suits you, it's a great deal. The best deal, though, was five years ago in all those houses that I was able to sell for those folks, because that they have done well in their equity. But don't waste time, jump into the market. Buy a house, because in five more years, your property values will have soared as well.

                        So we've seen from seven weeks ago where our MLS had about a thousand active listings, today it's got about 1,600. So we are seeing more opportunities for buyers. More buyers are having success in securing their home purchase. So that's a huge pro and something that I really want to rejoice in with you. If you know of somebody that's looking to buy, or maybe you are the buyer, we are having a better chance of securing those. So as rates, let's talk about rates for just a moment, because they are... Even though they've come down a little bit here in the last couple of weeks, they have elevated from about 3% when we started in January to sitting around 5% today.

                        What does that mean for a buyer's buying power? Well, for every percentage point that it goes up, it limits us about 10,000 in their purchasing abilities. So for the average buyer, what they could have afforded back in January at a 3% interest rate, then we're about $20,000 less in affordability for that same buyer in today's conditions. Something else to consider, homes that were bought three years ago for 500,000 at about a 3% rate, now we're reselling those houses for about 800,000 at about a 5% rate. So affordability is definitely shifted, is definitely squeezing out more of our middle price point. It's really affecting those first time home buyers with affordability because it's costing on average, with that elevation of price, it's costing people about $2,000 a month on average, between that $500,000 house and 800 now is what it's selling for. So between 500 and 800,000 purchase price, you're looking at about $2,000 month difference in affordability.

                        So just some facts to think about, but we are seeing some inventory pop up. I've got some listings. Keller Williams has listings. We're one of the largest brokerages here in the Charleston market, so we do a good job of networking within our Keller Williams brand about coming soons and such as we're about to hit the market. If you're looking for something specific, reach out to me, let me know, so I can keep an eye out for it. And if you're thinking about selling, always reach out to me. Let's talk early and upfront about what your value is. If you're just curious about something happening in the market, reach out to me. Thanks, guys. I always appreciate you tuning in and I'll be here for you when you're ready to talk.

That SC Real Estate Chick's Blog

Fountain in a park setting, framed by green hedges and palm trees, set against a watercolor sunset.
By Roni Haskell February 24, 2026
Hi friends! February buying activity continues to show steady momentum across the region. Contract volume is healthy and buyer demand remains present, even if the pace has not fully shifted into the spring surge yet. This past week delivered strong pricing signals, which is always an encouraging indicator for sellers watching the market closely. A total of 280 residential properties moved under contract. Single family attached activity accounted for 57 of those, including 6 sales above 1 million. The detached segment remained the primary driver with 215 homes going under contract. Median list price held firm at $565,000 with median price per square foot at $274. High end demand was clearly visible with 46 homes above 1 million. 
Park with a fountain, flower beds, sculptures, and lampposts under a blue sky.
By David Caraviello Special to The Post and Courier February 24, 2026
Its roots trace back to the early 1700s, when it emerged as a settlement of stores and taverns at the crossroads of the Cherokee Path and the road between Charleston and Santee. Today Moncks Corner offers a slice of vintage Lowcountry, complete with grand oaks and an expansive waterfront, imbued with a small-town atmosphere where shopkeepers regularly know their customers by name. Indeed, Moncks Corner can often seem like a throwback to what all of greater Charleston once felt like decades ago —all of it alongside Lake Moultrie, the 60,000-acre reservoir that’s a haven for boaters and anglers. It’s a place where the pace of life is a little slower, where outdoor activities are always close at hand, and where the vibe and the setting combine to create an irresistible allure for many homebuyers in the Lowcountry. “Moncks Corner is a slower-paced community with fewer people, less traffic, and less density of stores than most suburbs of Charleston,” said Roni Haskell, broker associate and agent at Roni and Co., a Keller Williams Realty affiliate. “It offers a small town feel with Southern barbecue hot spots and seasonal farmers market. The downtown redevelopment project that was approved in the fall of 2025 brings promise of revitalization that will give residents a fresh feel to town, but also attract new residents.” Morgan Brinson Fann, co-owner and broker-in-charge at Carolina Life Real Estate and Auctions in Moncks Corner, was born in the Berkeley County town and except for one year, has lived there her entire life. “A lot of people have stayed,” she said. “I like going to the store and running into people that I grew up with. It still has that hometown feel to it.” Kristen Conley, broker and lead at the Conley and Co. Team of Modern + Main Realty, can relate. She lives on the lake in nearby Bonneau Beach, in the home her grandparents once lived in, and has worked in Moncks Corner nearly her entire career. “I like that it’s small, and when you into the bank or a restaurant, people know who you are,” she said. “It’s quiet here. You have that slower pace of life. I can come home and feel like I can relax.” Others would agree. The 2024 U.S. Census found that Moncks Corner was the third fastest-growing city or town in South Carolina, seeing a 10.2 percent increase in population from the previous year. The town has become a hub of new home construction, with new home communities dotting both sides of U.S. Highway 52. More than 52 percent of all homes sold in the Moncks Corner/Goose Creek area in 2025 were new construction, according to the Charleston Trident Association of Realtors. In many minds, a Moncks Corner home is envisioned as a residence in an established neighborhood like Fairlawn Barony or Berkeley Country Club, situated on a large lot replete with oaks and azaleas. But more and more often, it’s becoming a newer build in a community like Abbey Walk by Dream Finders Homes, Lakeview at Kitfield by D.R. Horton, or Cypress Preserve by Lennar. “New construction is really what’s selling the most,” Conley said. “It’s not because older homes aren’t selling — we just don’t have the same type of inventory for those. If we had more inventory in those established neighborhoods, that would 100 percent be a draw. But in new neighborhoods, there are just so many more options.” Prices from the $200,000s No question, Moncks Corner has a luxury market — there are several million-dollar listings for new builds in Wassamassaw Plantation, a five-bedroom home on 5.78 acres at 369 Edisto Drive recently hit the market with a list price of $1.35 million, and a 5,100-square-foot home on the lakefront in nearby Pinopolis sold late last year for $1.375 million. But to many prospective home buyers, Moncks Corner brings something else to mind: affordability. The average sales price in Moncks Corner since the first of the year is $360,000, Haskell said, making it “a more affordable area for buyers.” The median sales price for the Moncks Corner/Goose Creek area in 2025 was $387,662 —up 1.3 percent from the previous year, according to CTAR, but still well below the Charleston area median of $426,947. So far in 2026, Haskell added, Moncks Corner sales have averaged $177 per square foot. “There’s definitely availability for first-time homebuyers,” said Fann, who estimated that first-time buyers are 40 percent of her business. “For the longest time, Moncks Corner did not have any townhomes, and now they’re going up everywhere. While anything under $300,000 is going to be hard to come by, it is affordable for a lot of people.” The abundance of new construction has certainly played a role in that. Of the 148 homes under contract in Moncks Corner as of Feb. 16, Haskell said, 81 of them were new builds or proposed new builds. Available new detached single-family listings began at $369,900 at The Groves of Berkeley by Beazer Home, at $399,410 in Cypress Preserve, at $403,9455 in Lakeview at Kitfield. New townhomes started at $246,490 at Halstead by Starlight and at $259,900 in Abbey Walk, with many more on the way. “You can find a very nicely appointed townhome in Abbey Walk built by Dream Finders Homes for under $300,000,” Haskell said. "They have a natural gas range, 42-inch upper kitchen cabinets, quartz countertops, a tile backsplash, stainless appliances, a tankless water heater and luxury plank vinyl floors. They live well, look good, and are affordable. For first-time home buyers who have high style, this is a perfect fit.” The existing home market can be tighter, because Moncks Corner tends to be the kind of place where people hang on to homes in established neighborhoods for a very long time. A recent search turned up just three active listings in Pimlico, an established neighborhood that borders the Cooper River. There were just three in Fairlawn Barony, only one in Berkeley Country Club. Listings were similarly limited in communities such as Stony Landing and Sterling Oaks. Those neighborhoods tend to appeal to “move-up” buyers, Conley said — people who have already bought their first home in Moncks Corner, and are willing to be patient to find the bigger purchase that comes next. “Those more than likely are people who have been in Moncks Corner for a little while, who have bought in one of those newer neighborhoods,” she added, “and have been waiting for the perfect house to come up.” Slice of the lake life Lake Moultrie is among the natural jewels of Moncks Corner, with a southern shoreline that extends from the Hatchery Wildlife Management Area, around the peninsula of Pinopolis, past Overton Park and up to Bonneau Beach. Owned and managed by Santee Cooper, the lake plunges 75 feet at its deepest point, and according to the S.C. Department of Natural Resources offers many anglers the opportunity to catch the largest freshwater fish they will ever encounter. “Living by the water is a strong draw,” Haskell said. “I have had many clients over the last five years move out of Summerville and seek lake living on Lake Moultrie. It is still close to work and essential life needs for them, but they feel it is a retreat when they go home to living on the lake. The peace that brings them during the week and also the enjoyment on the weekends is what they are seeking.” Finding that slice of idyllic Moncks Corner lakefront, though, can be easier said than done. Conley lives on the lake in Bonneau Beach, and when she looks out from her backyard she sees not an overdeveloped lakeshore crammed cheek-to-jowl with houses, but largely water and trees. “The lake in general is still a draw, especially for people who come in from outside the area and are looking to retire here,” she said. “But it’s not like it’s developed all the way around, so if someone is looking specifically for that, it’s probably going to take a little bit of time. You've got a couple of areas in Moncks Corner, Pinopolis, and Bonneau Beach. After that, you’re pretty much going to have to go over to Cross to find anything, and there are only a couple of neighborhoods over there directly on the lake.” A recent search turned up only a few waterfront listings on Lake Moultrie in the Moncks Corner area, all of them in Bonneau Beach — including offerings of $1.995 million and $2.995 million, both of them active contingent and next to one another on Butter Road. Listings on the Cooper River include a $1.45 million home in Pimlico, and a $699,800 active contingent listing in Berkeley Country Club. “It’s definitely slim,” Fann said of waterfront options. “Last year I sold one of the highest-priced listings on Lake Moultrie, in Bonneau for about $1.2 million, and it wasn’t even on deep water. Someone local bought it — they had a house in Foxbank and wanted to move to the lake, so that’s what they did. But it is slim.” It all further accentuates what’s become the general rule of thumb when it comes to real estate in Moncks Corner: new construction is relatively easy for buyers to find, but homes in established neighborhoods and on the lakefront are at a premium. “You’re talking about areas where people don’t move every couple of years,” Conley said. “Once you move into these older, established areas, you’re setting down roots for a while.” Maintaining a unique identity Clearly, more and more people have become eager to do just that in the place that calls itself “the Lowcountry’s Hometown.” Between April 1, 2020, and July 1, 2024, the population of Moncks Corner grew 37.9 percent, according to the U.S. Census — from 13,313, to 18,359 over that span. For locals, the population growth and the development that’s accompanied it are evident. “Every time I go from Moncks Corner and drive down Highway 52 or even Highway 17, there’s something new going on,” Fann said. “There’s only so much land, and there are only two main highways to get to and from Moncks Corner.” And yet, the town’s slower pace of life and relaxed nature continue to endure. Moncks Corner is “the embodiment of the Lowcountry way of life,” according to its official government website. Hard to argue with that, given the number of people moving there. The fact that it offers an abundance of new, affordable real estate only sweetens the deal. “Partly the secret is out, but also there are more opportunities in Moncks Corner now with the growth and development,” Haskell said. “A few years ago, I helped a builder secure many lots in Wassamassaw Plantation that they subsequently turned around and built new custom spec homes on. They are beautifully crafted, giving more options to our luxury buyers. So no matter the price point, there are just simply more offerings today than in years past. The land is more affordable, and the municipality makes it easier for the developers to develop and builders to build than some sistering communities in the Charleston area.” Yes, there can be more traffic getting back and forth to Berkeley High School than there used to be. Yes, it’s easy to look at all those master-planned communities in Summerville and wonder how much further northwest they’re going to creep. But even in the face of unprecedented growth, Moncks Corner has retained its unique identity — as the the scenic lakefront, the established neighborhoods, and the local shops downtown will attest. “I think for sure that is has,” Conley said. “If you're on Main Street, pretty much everything but the banks is locally owned and operated. Obviously, times change and things grow. And I know as things continue to come this way, there are other things that will start to creep in. But I don’t feel like you’re going to see a lot of commercialized things come into downtown Moncks Corner, because there’s no room for it in that area. I feel like it’s going to maintain that down-home feel.” Article from https://www.postandcourier.com/moving-to-moncks-corner-growing-town-combines-affordability-with-a-laid-back-lowcountry-feel/article_eff92a29-67fa-44c0-bc14-640b1c5afc95.html
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