Market Update & 5 *MUSTS* For Listing

The following is a transcript taken from Roni's Facebook Live, "This Week in Housing" on Friday, 3/25/22.


Hi friends, happy Friday. So, I'm coming to you from my office today, but if you were not on last Friday or got a chance to watch it, I was outdoors at the new Ashley River Park. They had a wonderful grand opening and I went out over last weekend. It's going to be another gorgeous spring weekend so make sure that if you did not get over there last weekend, that you do so this weekend, all right? There's lots to do over there and lots to do around town. It is the end of March. We are right on the cusp of going into farmers markets and all in the upcoming few weekends and I cannot wait. But we are in for a treat of a weekend. In fact, my team is going to be joining a bunch of other Keller Williams agents and we are going to be over at the Riverfront Park, let's see, tomorrow morning in North Charleston, the old Navy Weapons Station or the old Navy base rather, the old Navy base, and we're going to be walking for water.

It's a way to raise money for those internationally that have to literally walk miles in order to get their fresh water. So, we're going to be doing a walk and raising money. So, if you are wanting to join, there is still plenty of opportunity. I'm happy to share the link. It's also, the link is also on my both Facebook and Instagram pages. It was posted yesterday. It went out in this week's newsletter. So, if you didn't get any of that and you want to participate in the walk or if you just want to make a donation for water missions, again, it's international missions that we're raising money for, for clean water for these folks, if you want to participate in any way, reach out to us. But our team's going to have a fun morning over at the Riverfront Park in North Charleston tomorrow.

And so, let's talk about five things that you need to do to prepare your house for the market. It's important, and I'm going on many listing appointments every week and I'm constantly saying the same things. So therefore, I figured I would deliver the message straight to your ears without having to come visit you because the chances are, I'm going to be saying the same thing when do meet. So, here are five things that you need to do to prepare your house for the market this spring. One is finish your projects. Yes it matters, yes that buyers do care whether you have completed that tile work, or you started hanging new light fixtures, and you've still got globes and light bulbs to put up, finish those projects.

It's a seller's market, but they still care. If it's something that was bothering you when you bought it or if you've been in the house long enough that you just, since that it needed that improvement, go ahead and do it. I'm sure that you will find the value back out, the return of investment back out of it. Follow your instinct on that. So, finish your projects is number one. Number two is clean, I mean, deep clean the house. Get into the nitty gritty details. And if you're not a great house cleaner, then hire somebody to do it. Wipe down the ceiling fans, clean the windows, dust, clean the countertops off, clean inside of the oven, cleanliness sells. I don't care what price point you're in, it matters.

So, make sure that you get into the nitty gritty details and all the corners and clean. That's number two. Number three is to paint. Interior and exterior, paint fresh color. Not sure what color to paint? Reach out, I'll be glad to tell you. I've got my favorites list. I can come visit you and I can tell you, my degree is in interior design, that's what I went to Auburn University and came out with. I have opinions on paint colors. So, if that's not your best niche and you're unsure about what color to paint, maybe it's the front door needs freshening, maybe your soffits need some repair work and freshening up with a fresh coat of paint. But whatever it is, go ahead, get it done. Need to know a great painter? I got one of those as well. But paint, interior and exterior, it does matter. And so, that is number three.


Number four is to pack up any belongings that you do not need on a daily basis to get rid of the clutter. I know you've watched HGTV for years and they preach it, and you still need to do it. If there's a question whether that personal picture needs to come down or not, the answer is yes. True that families and buyers that are coming through don't mind lifestyle pictures, you can take the same frames and cut out images from Charleston Magazines, LowCountry Living kind of stuff, anything that's going to appeal to a potential buyer, think of the models that the builders provide, right? They may have lifestyle photos in their frames but they're not so geared towards a specific family. So, if it's in question, go ahead and remove it.

Box it up, because quite frankly, we're going to be, from contract to close, you're only going to have about 30, maybe 45 days. There's a lot to do in that short amount of time. So, the more you do upfront to prepare, box up, get rid of things, donate things, clear out your closets, the better you're going to fill when we do hit the contract to close timeframe and it will be less overwhelming for you. So, number four is to pack up. And number five is to listen when I tell you what the home's value truly is and what we need to list it for. So yes, it's a seller's market and yes, I'm all for pushing a price tag for listing, but buyers are still savvy and it is ideal to list it within the spectrum of what the market can and will support.

And let's list it, maybe push in price a little bit that list it within that spectrum and then let buyers, if there's enough buyers in the market that want your house, let the buyers drive it up in multiple offers. If you list too high, it's the same as in the years past, even though it's maybe a seller's market right now, you can still overprice a property to the point it will not get offers. So, listen to your agent and make sure that you're putting it into a price spectrum that is going to give you the best opportunity for a successful sale. And here's a bonus. If you wanted to go with a sixth one, then here it is. Leave the property during showing. That may mean that you need to pack up and go on vacation for a weekend or for a few days if it's during the week.

But leave the property, and I mean your kids and your animals in tow. Even though you love them, the buyers will not. Take everybody with you, vacate the property during your showings, and if at all possible, take your sweet little cups with you. Okay? So, there's my tidbit of information about getting your house ready for the market to line you up for the best possible price in the shortest amount of time. And as a strong listing agent, that's what I'm seeking to do for you. So, there's my advice. Let's talk about the market updates, which is what I like to bring to you every Friday. We have seen, spring is here and we're seeing great market activity. We are seeing great sales. True, we are still falling behind the craze of sales that happened last year in 2021, but we are still in a very healthy market.

Great sales are being produced. Our listings for MLS this week have increased over previous weeks, which is great. We're back up. We had dipped down below a thousand and here recently, we're back up right at a thousand or a little above in MLS which is strong for where we've been earlier this year. And then, when we talk about the Charleston economy, it's doing great as a whole. One thing I found interesting is that a recent study that was conducted in South Carolina found us that South Carolina, number two in the U.S. for inbound moves in 2021. And so, throughout last year and we are continuing to see this into 2022, but South Carolina ranks as number two in the U.S. for inbound moves. South Carolina is one of only 13 states with more people moving in than out.

And I know exactly where the people are moving from, I talk to them on a weekly basis. They're moving out of other states and they're moving to South Carolina, which continues to thrive our economy. And it's not just people that are retiring here or buying second homes, although we have plenty of that, these are people that are putting back into our economy. We've got lots of great employers. In fact, Breeze Airways, if you're in tune to looking at travels, Breeze Airways, just so they're adding flights into Charleston direct into San Francisco, Las Vegas, Syracuse, New York, and Fort Myers. I have some personal interest in being able to fly direct to at least one of those towns. I've got a great friend in one of those cities that I want to go and visit.

And so, I'm having Breeze Airways. When you get an airline like that that sees us as a hub internationally for these kind of direct flights, that speaks volumes about our economy. So, what we are still seeing though is that potential home sellers are a little anxious. If they sell, where are they going to go? And so, we are constantly, as a team leader in this area, I'm constantly writing letters to homeowners asking, "Are you willing to sell?" So, if you come to me and you're wanting to sell but you can't find the right property, I'm probably going to sit down with you and ask, "Well, what properties are you interested in? And let's see if we can find something that's even potentially off-market."

Also, having great relationships with other agents in town, you know who you are, if you listen, I love collaborating and working with other agents in the area, have strong relationships with many and just asking, "What do you know of that's coming up and available for sale in the near future that may align with what my buyers are looking for?" And you as a listener, if you know of somebody, maybe it's a neighbor, or maybe you're interested in selling if the right opportunity is kind of, think about Zillow back in the day when it was like a Make Me Move campaign, they don't offer that anymore but they did for a while and I kind of liked it because it was like, "Well, if you give me the right price, I'll move." Well, I'm basically saying, "Tell me what your price is and let me see if I can find the right buyer for it to align both with success," right?

So, anyhow, but last little bit of information about what our real estate market's doing here, February 2022 was down right at 15% in transactions over February 2021. That is no surprise. We are down in transactions because we don't have the inventory quite frankly. But here's the kicker, is median sales price has risen 14% year to date with the same timeframe as 2021. So, sales are down and sales prices continue to decline. So, whether you're looking to buy or sell in this market, I'm here to help. My team is here. I'd be glad to connect with you or anybody that you might know. We give a great level of service and we will promise to work hard for you. Drop any comments or questions down below. Make sure to subscribe. We're putting out great content with videos, listings and such each week so I don't want you to miss anything. Have a great weekend guys.

That SC Real Estate Chick's Blog

Fountain in a park setting, framed by green hedges and palm trees, set against a watercolor sunset.
By Roni Haskell February 24, 2026
Hi friends! February buying activity continues to show steady momentum across the region. Contract volume is healthy and buyer demand remains present, even if the pace has not fully shifted into the spring surge yet. This past week delivered strong pricing signals, which is always an encouraging indicator for sellers watching the market closely. A total of 280 residential properties moved under contract. Single family attached activity accounted for 57 of those, including 6 sales above 1 million. The detached segment remained the primary driver with 215 homes going under contract. Median list price held firm at $565,000 with median price per square foot at $274. High end demand was clearly visible with 46 homes above 1 million. 
Park with a fountain, flower beds, sculptures, and lampposts under a blue sky.
By David Caraviello Special to The Post and Courier February 24, 2026
Its roots trace back to the early 1700s, when it emerged as a settlement of stores and taverns at the crossroads of the Cherokee Path and the road between Charleston and Santee. Today Moncks Corner offers a slice of vintage Lowcountry, complete with grand oaks and an expansive waterfront, imbued with a small-town atmosphere where shopkeepers regularly know their customers by name. Indeed, Moncks Corner can often seem like a throwback to what all of greater Charleston once felt like decades ago —all of it alongside Lake Moultrie, the 60,000-acre reservoir that’s a haven for boaters and anglers. It’s a place where the pace of life is a little slower, where outdoor activities are always close at hand, and where the vibe and the setting combine to create an irresistible allure for many homebuyers in the Lowcountry. “Moncks Corner is a slower-paced community with fewer people, less traffic, and less density of stores than most suburbs of Charleston,” said Roni Haskell, broker associate and agent at Roni and Co., a Keller Williams Realty affiliate. “It offers a small town feel with Southern barbecue hot spots and seasonal farmers market. The downtown redevelopment project that was approved in the fall of 2025 brings promise of revitalization that will give residents a fresh feel to town, but also attract new residents.” Morgan Brinson Fann, co-owner and broker-in-charge at Carolina Life Real Estate and Auctions in Moncks Corner, was born in the Berkeley County town and except for one year, has lived there her entire life. “A lot of people have stayed,” she said. “I like going to the store and running into people that I grew up with. It still has that hometown feel to it.” Kristen Conley, broker and lead at the Conley and Co. Team of Modern + Main Realty, can relate. She lives on the lake in nearby Bonneau Beach, in the home her grandparents once lived in, and has worked in Moncks Corner nearly her entire career. “I like that it’s small, and when you into the bank or a restaurant, people know who you are,” she said. “It’s quiet here. You have that slower pace of life. I can come home and feel like I can relax.” Others would agree. The 2024 U.S. Census found that Moncks Corner was the third fastest-growing city or town in South Carolina, seeing a 10.2 percent increase in population from the previous year. The town has become a hub of new home construction, with new home communities dotting both sides of U.S. Highway 52. More than 52 percent of all homes sold in the Moncks Corner/Goose Creek area in 2025 were new construction, according to the Charleston Trident Association of Realtors. In many minds, a Moncks Corner home is envisioned as a residence in an established neighborhood like Fairlawn Barony or Berkeley Country Club, situated on a large lot replete with oaks and azaleas. But more and more often, it’s becoming a newer build in a community like Abbey Walk by Dream Finders Homes, Lakeview at Kitfield by D.R. Horton, or Cypress Preserve by Lennar. “New construction is really what’s selling the most,” Conley said. “It’s not because older homes aren’t selling — we just don’t have the same type of inventory for those. If we had more inventory in those established neighborhoods, that would 100 percent be a draw. But in new neighborhoods, there are just so many more options.” Prices from the $200,000s No question, Moncks Corner has a luxury market — there are several million-dollar listings for new builds in Wassamassaw Plantation, a five-bedroom home on 5.78 acres at 369 Edisto Drive recently hit the market with a list price of $1.35 million, and a 5,100-square-foot home on the lakefront in nearby Pinopolis sold late last year for $1.375 million. But to many prospective home buyers, Moncks Corner brings something else to mind: affordability. The average sales price in Moncks Corner since the first of the year is $360,000, Haskell said, making it “a more affordable area for buyers.” The median sales price for the Moncks Corner/Goose Creek area in 2025 was $387,662 —up 1.3 percent from the previous year, according to CTAR, but still well below the Charleston area median of $426,947. So far in 2026, Haskell added, Moncks Corner sales have averaged $177 per square foot. “There’s definitely availability for first-time homebuyers,” said Fann, who estimated that first-time buyers are 40 percent of her business. “For the longest time, Moncks Corner did not have any townhomes, and now they’re going up everywhere. While anything under $300,000 is going to be hard to come by, it is affordable for a lot of people.” The abundance of new construction has certainly played a role in that. Of the 148 homes under contract in Moncks Corner as of Feb. 16, Haskell said, 81 of them were new builds or proposed new builds. Available new detached single-family listings began at $369,900 at The Groves of Berkeley by Beazer Home, at $399,410 in Cypress Preserve, at $403,9455 in Lakeview at Kitfield. New townhomes started at $246,490 at Halstead by Starlight and at $259,900 in Abbey Walk, with many more on the way. “You can find a very nicely appointed townhome in Abbey Walk built by Dream Finders Homes for under $300,000,” Haskell said. "They have a natural gas range, 42-inch upper kitchen cabinets, quartz countertops, a tile backsplash, stainless appliances, a tankless water heater and luxury plank vinyl floors. They live well, look good, and are affordable. For first-time home buyers who have high style, this is a perfect fit.” The existing home market can be tighter, because Moncks Corner tends to be the kind of place where people hang on to homes in established neighborhoods for a very long time. A recent search turned up just three active listings in Pimlico, an established neighborhood that borders the Cooper River. There were just three in Fairlawn Barony, only one in Berkeley Country Club. Listings were similarly limited in communities such as Stony Landing and Sterling Oaks. Those neighborhoods tend to appeal to “move-up” buyers, Conley said — people who have already bought their first home in Moncks Corner, and are willing to be patient to find the bigger purchase that comes next. “Those more than likely are people who have been in Moncks Corner for a little while, who have bought in one of those newer neighborhoods,” she added, “and have been waiting for the perfect house to come up.” Slice of the lake life Lake Moultrie is among the natural jewels of Moncks Corner, with a southern shoreline that extends from the Hatchery Wildlife Management Area, around the peninsula of Pinopolis, past Overton Park and up to Bonneau Beach. Owned and managed by Santee Cooper, the lake plunges 75 feet at its deepest point, and according to the S.C. Department of Natural Resources offers many anglers the opportunity to catch the largest freshwater fish they will ever encounter. “Living by the water is a strong draw,” Haskell said. “I have had many clients over the last five years move out of Summerville and seek lake living on Lake Moultrie. It is still close to work and essential life needs for them, but they feel it is a retreat when they go home to living on the lake. The peace that brings them during the week and also the enjoyment on the weekends is what they are seeking.” Finding that slice of idyllic Moncks Corner lakefront, though, can be easier said than done. Conley lives on the lake in Bonneau Beach, and when she looks out from her backyard she sees not an overdeveloped lakeshore crammed cheek-to-jowl with houses, but largely water and trees. “The lake in general is still a draw, especially for people who come in from outside the area and are looking to retire here,” she said. “But it’s not like it’s developed all the way around, so if someone is looking specifically for that, it’s probably going to take a little bit of time. You've got a couple of areas in Moncks Corner, Pinopolis, and Bonneau Beach. After that, you’re pretty much going to have to go over to Cross to find anything, and there are only a couple of neighborhoods over there directly on the lake.” A recent search turned up only a few waterfront listings on Lake Moultrie in the Moncks Corner area, all of them in Bonneau Beach — including offerings of $1.995 million and $2.995 million, both of them active contingent and next to one another on Butter Road. Listings on the Cooper River include a $1.45 million home in Pimlico, and a $699,800 active contingent listing in Berkeley Country Club. “It’s definitely slim,” Fann said of waterfront options. “Last year I sold one of the highest-priced listings on Lake Moultrie, in Bonneau for about $1.2 million, and it wasn’t even on deep water. Someone local bought it — they had a house in Foxbank and wanted to move to the lake, so that’s what they did. But it is slim.” It all further accentuates what’s become the general rule of thumb when it comes to real estate in Moncks Corner: new construction is relatively easy for buyers to find, but homes in established neighborhoods and on the lakefront are at a premium. “You’re talking about areas where people don’t move every couple of years,” Conley said. “Once you move into these older, established areas, you’re setting down roots for a while.” Maintaining a unique identity Clearly, more and more people have become eager to do just that in the place that calls itself “the Lowcountry’s Hometown.” Between April 1, 2020, and July 1, 2024, the population of Moncks Corner grew 37.9 percent, according to the U.S. Census — from 13,313, to 18,359 over that span. For locals, the population growth and the development that’s accompanied it are evident. “Every time I go from Moncks Corner and drive down Highway 52 or even Highway 17, there’s something new going on,” Fann said. “There’s only so much land, and there are only two main highways to get to and from Moncks Corner.” And yet, the town’s slower pace of life and relaxed nature continue to endure. Moncks Corner is “the embodiment of the Lowcountry way of life,” according to its official government website. Hard to argue with that, given the number of people moving there. The fact that it offers an abundance of new, affordable real estate only sweetens the deal. “Partly the secret is out, but also there are more opportunities in Moncks Corner now with the growth and development,” Haskell said. “A few years ago, I helped a builder secure many lots in Wassamassaw Plantation that they subsequently turned around and built new custom spec homes on. They are beautifully crafted, giving more options to our luxury buyers. So no matter the price point, there are just simply more offerings today than in years past. The land is more affordable, and the municipality makes it easier for the developers to develop and builders to build than some sistering communities in the Charleston area.” Yes, there can be more traffic getting back and forth to Berkeley High School than there used to be. Yes, it’s easy to look at all those master-planned communities in Summerville and wonder how much further northwest they’re going to creep. But even in the face of unprecedented growth, Moncks Corner has retained its unique identity — as the the scenic lakefront, the established neighborhoods, and the local shops downtown will attest. “I think for sure that is has,” Conley said. “If you're on Main Street, pretty much everything but the banks is locally owned and operated. Obviously, times change and things grow. And I know as things continue to come this way, there are other things that will start to creep in. But I don’t feel like you’re going to see a lot of commercialized things come into downtown Moncks Corner, because there’s no room for it in that area. I feel like it’s going to maintain that down-home feel.” Article from https://www.postandcourier.com/moving-to-moncks-corner-growing-town-combines-affordability-with-a-laid-back-lowcountry-feel/article_eff92a29-67fa-44c0-bc14-640b1c5afc95.html
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